Other Side Drive October 29, 2012
Local Businessman David Newman has found his own avenue into the media and technology industry. His office has performed the task of transmitting the voice of music legend WIllie Nelson and broadcasted online fan chats with Ghostland Observatory onto the internet. His initial entry into online live streaming came through the grassroots efforts of “K-I-N-D” radio, an illegally operated radio station out of San Marcos. When we knew we had the capability, we started streaming the pirate radio. It was a huge community effort that streamed the pirate radio.
When I was flying I realized I could stream the radio station out of an internet connection in London. That really struck me as neat, because it was just this little pirate station coming out of San marcos, but you really could pick it up anywhere. Newman kept patient. He waited for the technology to catch up with his ideas, and petered out the time doing small work. “I persisted with making the DVDs so that I could keep the lights on, and so that I could get to where I was let me get my grasp about it, so I could learn about it this organic thing that was growing of itself, get my hands on it, the electronics, everything had to converge. I have to pinch myself for a reality check.”
Now, Hulu, Netflix, and other sites have built online networks of on-demand television streaming. “online streaming: top down trickle down theory of the big networks. corporate programming model. Resistant to change. gen motors or IBM they don’t want to rock the boat on their own formula. They used to do a lot of b rated programming” Comedian Jerry Seinfeld has hopped to the internet too, releasing his latest television series only online in order to keep the risky format -a series of conversations acted out in the car- off mainstream television networks. The show, titled “Comedians in Cars Getting Coffee,” is just one example of how shows a network might consider “risky,” or too far into a niche market, can still get made and receive attention on the web rather than the tubes. “Hulu, young audiences find all of their stuff online. They don’t even need a TV.”
Corporate TV entities don’t quite get this. I read this article recently where the mother of a student told her daughter that she must take a television to school, but the student protested saying she didn’t need a TV, and that she could find all of her content online.. Hulu is getting sheer volume of hits, and the budget is bigger. Hulu has really gained a lot of popularity with younger audiences.
Newman says he’s found a market where he can garner attention to his work with the names of the artists included in the work. “grassroots bottom up approach. limited budget, now I can do what they do, maybe not the offices, or performers or staff. But I can stream out of thread gills and get some pretty big name stuff.” “I don’t have to sell out my principles. I can do what I want to. If something looks interesting, I can do it. If things aren’t profit driven I can still do it. Sometimes I’ll do it because I believe in the project or art.”