San Marcos sweet and coffee shop opens in Square

todayOctober 27, 2023 82 1

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By Danielle De Lucia

Chief Editor of News

The Sweet Spot is a new coffee shop open in San Marcos Square, selling a variety of specialty coffees, breakfast tacos, kolaches and more.

The Sweet Spot story

In 2020, Katrina De La Cruz sold custom cakes and chocolate-covered strawberries for people in New Braunfels. Her younger sister, Kasandra De La Cruze, sold cocoa bombs – chocolate ball shapes filled with hot chocolate in the center. The baking sisters came together with the dream to create desserts to sell. After approaching their parents, they confess their want for a food truck, but with a focus on desserts.

Grey sign saying “The Sweet Spot NBTX” over pink and white rose petals
The Sweet Spot. | Danielle De Lucia

In 2021, Debbie De La Cruze, the owner and mother of the two bakers, worked at Texas State University – in the human resources and facilities department. During this time, she would help the daughter’s business on the side, usually assisting with weekend food truck events. “It got to be too much, juggling a full-time job and helping them. I left TXST in 2022, and this is what we do now full-time,” said De La Cruze.

Prior business knowledge of De La Cruze: “No, none, zero…we learned as we went.”

At the start of 2022, the food truck demand grew, placing the mother and daughters in a position of needing another truck. Instead of taking that route, they opened their first permanent sweet spot location — The Backyard in Seguin. “It was great; everything was great there. We recently closed that in July towards the end,” said De La Cruze.

Since the De La Cruzes are New Braunfels natives, they sought a new location closer to home. “We looked around a little bit. Shopped around for locations and looked at commercial properties, and nothing really aligned the way we needed everything to fall into place,” said De La Cruze. “Until we saw this article about this coffee shop closing down, one thing led to another. I reached out to the owner of the building, and here we are.”


What they offer

“Our goal is to provide over-the-top trendy desserts. That really nobody else is doing. We want to do something different,” said De La Cruze.

Some of the different menu items include:

  • Mini pancakes with toppings to choose from
  • Stuffed cookies
  • Horchata latte

So far, the community loves the shop; they already have regulars.

“The vibes were just great because the walls were painted pink…I ordered a pumpkin horchata and mini pancakes with Nutella, strawberries and powdered sugar which melted in my mouth,” said Abbrielle Colmenero, a TXST student.

Puff pastries with cream and strawberries
Puff pastries with cream and strawberries. | Danielle De Lucia

Future endeavors

Their food truck menu is sweet and savory, and drinks range from Red Bull infusions to milkshakes. They focus on a lot of Mexican-inspired ice cream desserts as well. Plans are the way for all these items to be at the new location.

A food item launching soon: “Are piggy pancakes, that is a little beef sausage in the middle of the pancake… we top them off with powdered sugar and maple syrup,” said De La Cruze.

“We do have a whole savory line…we have a really amazing corn cup…we mix with our own blend of Mexican spices, the cheeses that we use, and the mayo mixture that we use, everything is just unique,” said De La Cruze.

“We will be bringing the ice cream line in and the savory items as well,” said De La Cruze.

To keep updated, make sure to follow their Instagram @thesweetspotnbtx.

Written by: Preethi Mangadu

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