By Kayla Vargas
Are you a student passionate about media communications? Do you have an interest in staying involved and helping the community? Well, Bobcat Promotions is right for you! With just no experience and an open mind, you can learn about entrepreneurship, what it takes to work with clients and social media management.
Bobcat Promotions is a media strategies firm that offers Public Relations strategic communications such as social media management, website creation, video productions, press releases, digital ads and more. Within this organization, students are allowed to build their media relations skills and portfolio by working with clients from local communities. Students will also learn how to prepare for real-world problems within the public relations, marketing, advertising and business fields. Since this organization is oriented around communication, teamwork is a key aspect of BPR. Not only will students learn from experimenting with projects, but they will also learn the importance of cooperation and communication, which are skills necessary for the real world.
Bobcat Promotions’ purpose is to help clients and businesses with any campaigns including event planning or content creation. BPR gets their clients with the help of student Account Executives, a position within the organization, who are responsible for finding new clients and maintaining contact with current clients. Within this process, the students will research their clients and maintain a professional relationship with them to create and plan out a well-organized business proposal.
Within this realm, students are also allowed to begin working internships. In fact, the head faculty advisor working with Bobcat Promotions is Charles Kaufman, Senior Lecturer and Internship, Scholarship and Career Development Coordinator. Students in BPR have a greater connection with internships in the communication-oriented field with the assistance of Kaufman.
Bobcat Promotions is also an active student media organization here at Texas State under the College of Journalism & Mass Communication. Since this is considered a media group, students are able to receive course credit for being a member of this organization. This course credit falls under MC 2111, Media Practicum, where students perform supervised media work for at least 60 hours for the semester. To receive credit, students must complete the Media Practicum course document and get it signed by Mr. Kaufman, and from there, the completed and signed paperwork will need to be given to an academic advisor for the ability to register online.
So why join BPR? When asked about her experience in Bobcat Promotions, executive director Madison Walker explains how incredible it has felt. Walker notes, “You come in as a newbie but are immediately given opportunities to do work.” She was initially interested in joining to gain social media experience and was given much greater opportunities such as conquering leadership skills from becoming an account executive to receiving internship offers. This organization allows you to experiment with whatever you’d like to try, and in return, they are always open to teaching you, helping you, and giving you critiques anytime. “This is a perfect opportunity for those who want to gain management experience, because you’re not just managing projects, you’re managing the people who are also helping you on your project,” Walker said.
The best aspect of this organization is that there are no requirements needed for students who are interested in joining, so any majors are welcome to join with no required member fees. Anyone who is interested and wants to receive experience in communications is welcome to learn and grow. Meetings occur every Monday at 5 p.m. in Old Main, room 102c. For those interested in joining or have any remaining questions, feel free to contact the faculty advisor, Charles Kaufman under the email firstname.lastname@example.org.
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LinkedIn: Bobcat Promotions
Written by: Cayla Soriano