KTSW Loves: Soil Magnets

By Kayla Jones

Community Relations Member

Getting into new hobbies can be an exciting journey, especially when it comes to plants, but for aspiring plant parents, knowing where to begin can quickly become overwhelming. With thousands of plant species to choose from, countless care tips online and confusing terminology, it’s easy to feel lost before you even buy your first pot. On top of that, being a busy college student means time and money are often in short supply. That’s why it’s so helpful to have local plant shops and small businesses ready to guide you, like Soil Magnets, a charming plant shop run by a fellow Bobcat.

Soil Magnets is primarily an online based business owned by Shelby Passmore, a Texas State University alumna. Though it operates mostly through the web, Shelby hosts frequent pop-ups at local markets in town and the surrounding areas such as Kyle and Buda. These events offer an opportunity for the plant-curious and the experienced green thumbs alike to explore her carefully curated selection of plants, ranging from beginner-friendly plants to rare finds for more seasoned collectors.

One of the most refreshing aspects of Soil Magnets is Shelby’s commitment to accessibility. Whether you’re on a tight college budget or looking to splurge, there’s something for everyone. Prices range from $5 for decorative plant pots to $45 for mystery plant boxes filled with exciting surprises. It’s a great way to start or grow your plant collection without breaking the bank.

What makes Soil Magnets stand out from larger retailers like Lowe’s or Home Depot is the personalized care and passion Shelby brings to every interaction. Got a question about sunlight or watering? Shelby is more than happy to share her knowledge. She’s not just selling plants; she’s building a community and helping people gain the confidence to care for living things.

Supporting her business means you’re not only getting quality plants, but also personalized support from someone who genuinely cares. Running a small business is never easy, especially in a competitive town like San Marcos. But Shelby hasn’t let that stop her. In fact, she says the welcoming atmosphere from the other local businesses is one of the things that keeps her going.

“San Marcos business owners are one of a kind, always welcoming and supportive of new business owners in the area,” she says. “Being a small business in the San Marcos community means being active and getting involved.”

Plants aren’t just pretty decor. Studies show that indoor plants can purify the air, reduce stress and even boost focus and memory, making them a perfect addition to any student’s living space. Of course, not every plant is low maintenance. Some require more time, attention, and care. Luckily, Shelby is there to help guide you toward the perfect plant for your lifestyle. Whether you’re looking for something that thrives on neglect or a botanical challenge, she’s got you covered.

Becoming a plant parent is a fun and rewarding experience, and it’s something everyone can enjoy, no matter how small your apartment or how busy your schedule. So, if you’ve been thinking about diving into the plant world, take this as your sign. Soil Magnets welcomes everyone, whether you’re a long-time customer or just getting started.

To stay connected, follow Soil Magnets on Instagram, visit the official website, or reach out via email. Can’t make it to a local market? No worries, Shelby also offers shipping, so you don’t have to miss out on your perfect plant match.