Texas Demographer Gives Perspective on Importance of Demographics
Nathalie Cohetero News Reporter For Mass Communication week, many guest speakers are offering their expert opinions and insight on the world of media. One way to help improve communications is studying the demographics of the public. State of Texas demographer, Dr. Lloyd Potter, explains what demographics can reveal. “Having some understanding of an audience, and what their characteristics are, and how they consume media, what kinds of things they’re likely […]
