Niche Clothing Brand and Artist Collaborations
By Lillian Jones Local Music Journalist Recently, there has been a repeating trend of clothing brands popular to a niche side of TikTok collaborating with unexpecting artists. By “niche side of TikTok” I mean the side of the apps algorithm that mostly has to do with a specific style of trending fashion. Mostly these brands have a similar concept of graphic tees, pop culture references and being overpriced while targeting […]