Social Media Tips & Tricks for Growth

By Allison Schroeder
Web Content Assistant Manager

In the world of business, social media, influencers, and more, there is one thing I have learned this past semester, is to take the time to create a brand. Establish what your brand is and what you want it to be.

Digital marketing is a crazy world. It consists of so many opportunities to expand your reach to your followers, your followers’ friends, the people in the same town, or even across the nation. With the help of branding, you and your social media page will thrive.

This past year, I have taken the time to research and understand social media, alongside trying to understand the many different variations of audiences one can reach and how to reach a specific audience. It takes time and careful planning to reach your particular audience, but as the saying goes “good things take time.”

If you are interested in building your own social media up, here are some tips to help you get the attraction to your profile!

First, take time to see who you are currently reaching audience wise and write down who you are trying to reach. This can be easier said than done oftentimes. Audiences can range from one particular style to a cross of different styles. When I created my profile, I only aspired to have friends and acquaintances that I have met as my followers to create a close connection, so I don’t reach as many followers as others with a public profile do. But, if you want to reach outside of your hometown friends and their friends, what you need to do is start tailoring your content slightly to reach a bigger audience.

*Note, stay true to who you are, but if you want to reach surfers and you are landlocked, maybe try to post about bucket list ideas or travel destinations you hope to go to mood boards. *

Second, if you are into it, create Instagram Reels or TikToks. This is so important to increase your viewership, engagement, and followership. Keep in mind that not all videos will perform the same, but that doesn’t mean that they flopped. Oftentimes depending on the hashtags, you use or sounds you put in the background can alter who is viewing your content or profile as Reels and TikToks reach further audiences than images that are usually swiped past.

Another tip is if you are interested in reaching a surfing audience and you are landlocked, then create videos with a green screen background or the occasional videos that are reaching topics that your desired audience is interested in.

Next, explore digital marketing and social media tips on social media. As someone interested in pursuing a career in digital marketing, I make sure to follow accounts that revolve around digital marketing or explain trends to keep myself updated. 

A few accounts I have found that have been helpful include:

•  Prettylittlemarketer 
•  Lotus.mediaco 
•  Gitlsmktghub
•  Trendbible
•  Hailey_brooke8

These accounts have helped me learn either fun trends to jump on that are relevant or have helpful tips on how and when to post. Every fun or helpful tip that I have needed has been found on these accounts. 

If you or someone you know is interested in growing their social media presence, shoot these tips their way! Or have any tips of your own? Comment down below on how you have grown on social media and what tips work for you!

Featured Image by Allison Schroeder