Texas State

American Advertising Federation names two bobcats in nation’s top fifty multicultural students

todayJanuary 28, 2023 116

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By Preethi Mangadu

News & Culture Director

Texas State senior Jenna Ramon and alum Erica Fierro have been titled as two of the Most Promising Multicultural Students for 2023 by the American Advertising Federation. 

The American Advertising Federation is a nation-wide organization for individuals in the advertising industry.  Its Most Promising program has been working to promote equity, inclusion, and diversity in the advertising field for 26 years. The program is supported by many advertising agencies and companies such as BBDO, Meta, Omnicom Group, The Trade Desk, and more. 

“AAF stands for American Advertising Federation, and it is an inclusive organization for all individuals in the advertising industry,” Fierro said. “This wonderful organization includes 150+ local clubs all over the U.S. and numerous college chapters like AAF TXST.” 

To be named, students of color and a AAF college chapter apply to the program every year and our judged by leading industry professionals. This semester the panel had individuals from Ally Financial, Nissan Motor Corporation, Captura Group, Cummings Creative Group, Hearts & Science, Lake-Sumter State College, Promedica, Publicis Health, RPA, and The Trade Desk. 

“For me, the process started with being an active student in the classroom. Throughout the semester, I formed a lot of connections with my professors. My professor, Clay Craig, reached out to me directly and informed me about this wonderful opportunity, which was MPMS!” Ramon said. “I filled out an in-depth application that included a letter of recommendation, resume, and answered a series questions. Next thing I knew it, I received an acceptance email to be a part of MPMS Class of 2023.” 

Ramon and Fierro, along with the other honorees, will be a part of a four-day industry immersion program in New York. The program will involve industry professionals, workshops, recruiters, and more. 

“After reading the email about being chosen, I automatically felt thankful and proud to represent both my Mexican-American culture and Texas State,” Fierro said. “Since the trip is approaching, I am nervous yet excited to meet some of the most involved and enthusiastic professionals and students in the advertising industry!”

Ramon is an advertising major on her way to graduation, and Fierro graduated last semester with a bachelor’s degree in advertising with a concentration in media planning and a minor in marketing. Both are excited for the opportunity as they picture themselves in advertising in their future. 

“Once I took an introduction into advertising class, I knew it was the degree for me. I have always had a passion for being creative, but never knew it was an option for a career,” Ramon said. “My professor, Clay Craig, was so passionate about advertising and it was so contagious! From day one, I absolutely fell in love with Advertising!”

Fierro said that advertising will allow her to be connected with people and the world in many different ways.  

“Diversity is also another important reason why I want to be a part of the advertising community. By bringing my Mexican culture into my profession, I can help minority communities feel included,” Fierro said. “Lastly, I have always been intrigued and motivated to stay updated in the most technological trends since our world is expanding into a more modern world in every aspect of life.” 

The AAF’s Most Promising program provides a gateway to the advertising industry. For more information, visit aaf.org.

Written by: ktsw899

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