Album: For The Town EP
Label: Capitol Records
Canada has delivered its fair share of musical acts in the new millennium, including Drake, Nelly Furtado, DEADMAU5, and Justin Bieber. Now, we’re getting a new addition to this growing list of talent with rapper, Aaron Hoffman, better known as SonReal. SonReal has been dropping projects since 2006, and released his first mixtape, Good Morning, in 2008, and has been on a steady roll ever since. For The Town is the latest musical project to come from the Vancouver-based artist, and is creating a major buzz on hip-hop blogs.
The seven-track EP takes us on a ride through SonReal’s neck of the woods, and begins with the slow and steady, triumphant Homecoming-anthem Home. Standout tracks on the EP are Preach, Everywhere We Go, and the title track, For The Town, all of which showcases Hoffman’s speedy lyrical delivery over beats that are perfect for banging on max volume in your car or at your next party! Even the other tracks Sh*t’s Epic Pt. II and Whoa Nilly carry their weight on this EP. But, it’s Try that truly makes SonReal such a great artist, providing a narrative to his hustle in the hip-hop industry and the unrelenting attempts at trying to make music his life, while balancing other aspects of his life – a struggle that any young person can relate to, whether they’re hustle is academic-based or clocking 40+ hours to make ends meet.
I feel like this is truly just the beginning of stardom for this guy. He’s been putting in work for years, but now he’s on an entirely different level than where he was back in 2008. Lyrically, he’s grown to develop a delivery that is crisp and quick, similar to that of Hoodie Allen, but with more edge and grit when it comes subject matter. SonReal’s visuals have also reached new heights too. Any hip-hop fan can appreciate his attention to detail with all aspects of this latest EP, and I’m sure he’ll be greeted to welcoming arms when he returns home to Vancouver once he wraps up his 53-city tour. He’ll be headed to central Texas in the final part of his tour on Saturday, July 31st, at Stubb’s BBQ, in Austin, TX.
Reviewed by Malcom Gibbs