By Amanda Hill
Blog Content Contributor
Many of us associate social media as a platform for keeping up with the lives of our friends and letting others know what we are up to. There are various reasons for us using social media, but as students about to enter the professional world, it is important our social media pages represent us as such.
LinkedIn is a great platform for sharing our experience with people who are interested in hiring new college grads. Establish a brand for yourself, and portray that brand effectively across all the social media platform you obtain. Because LinkedIn connects with employers directly, I have devised a checklist to make the most of your profile.
- Brainstorm a catchy headline
Think of your headline as the title of a movie. It is only natural to ‘judge a book by its cover’, so it is important to describe yourself in the beginning to attract people to viewing your page.
Every employer wants someone they believe has the capability to fix something for them. Tailor your headline to match the characteristics an employer will find helpful. Brainstorm two to three keywords regarding your industry and transform them into a statement that speaks volumes on what you can do for a potential company.
- Produce a noteworthy summary
With a catchy headline being displayed, it is important to devise a summary to verify your first impression. Think of the summary as the movie preview. This will get recruiters interested and contacting you personally.
Keywords are key to drafting an effective summary. Every profile update affects the search results of your profile. Fill words throughout your summary and profile you wish to be associated with. If you are stuck on ways to effectively express yourself through your summary, explore other profiles in your industry. Take note of the keywords the use in their profile and incorporate those words into yours.
- Join groups related to the industry you wish to work in
You can type keywords in the search bar located at the top of the page for your areas of interest. After joining a few groups of your choice, be active and read through the posts and share your personal opinion. Think of relevant questions to invite discussion on particular topics and write your own posts to share your insight. You will gain networking opportunities and people who want to know more about you.
Whether you already obtain a LinkedIn account or not, take some time before upcoming career fairs to update or create a profile. Go through this list and see what areas still need some work and take the time to make your profile more compelling. This is just the beginning of making the most of your LinkedIn profile. After achieving these three things, research more advanced ways of what LinkedIn can do for you.