By Rikki Yanez
Assistant Web Content Manager
If you read my first article on Beginner’s Guide to Blogging you should know that finding your niche before starting your blog is essential. Blogging can be a fun thing to do if you have your topics down, well-written articles and an audience. However, for those that have barely started their blog, wanting to better their blog or wanting to pursue a blogging career, there are a few things you need to know when moving forward.
Once you’ve designed your website and are ready to start blogging you will have to consider these next few tips if you want your blog to succeed. For starters, you will need to know what search engine optimization (SEO) is and how to do. SEO is a way to market your blogs by growing in organic search engine results. According to Moz’s website, “[it] encompases both the technical and creative elements required to improve ranking, drive traffic, and increase awareness in search engines.” For instance, if you use words or phrases in your blog quite a few times, that will improve your SEO, as well as making those words or phrases as your tags, if you are a WordPress user. In addition, links improve your SEO because when a someone searches a topic that’s related to that link it will give your blog higher ranking in the Google Search.
Another helpful tip that will improve your blogs is to include metadata in the multimedia you use on your blog. Metadata is a set of data that describes and gives information about other data. Metadata can be used for images, videos and webpages. Not only will metadata improve your blog, but it will also make your blog more accessible to people with disabilities. Including metadata in your pictures will help those with disabilities know more about what is happening in the pictures and videos. Taking all sorts of people into consideration will improve your blog over time.
In addition, you will need to plan out your blogs ahead of time. By doing this you will reduce the chances of having grammatical errors, a bad angle and not so great content. You want to be putting your best work out there because there will be people out there reading your blogs. Another helpful tip would be to include photos, videos, gifs, links or even songs on Spotify. Having some sort of multimedia in your blog post and on your website will be much more entertaining than having just written content. That visual aspect to your blog will keep readers coming back to your blog. However, don’t forget to cite your sources! If you are using pictures that don’t fall under Creative Commons, make sure you get the owner’s permission–this a rule that all content-creators should know. If you fail to do so you risk the chance of getting sued.
As a blogger, the best thing you can do is to be consistent with your work. Writing every week or every other week is a good way to prevent yourself from slacking off and losing motivation to blog. This will also increase your chances of gaining followers and keeping your current followers around. Lastly, sharing your work on social media will also help you gain followers and give your work more of a reach to people on the internet.
Featured photo by Rikki Yanez.