Texas Monthly’s “Texas State: Big Ideas” Campaign Wins Gold at Anthem Awards

By Preethi Mangadu
Web Content Contributor 

“Texas State: Big Ideas”, a media campaign sponsored by Texas Monthly, has won gold at the inaugural Anthem Awards, The Webby’s latest endeavor.

This campaign is a collaboration between Texas State University and Texas Monthly that features groundbreaking research initiatives done by Texas State professors and students. The research highlighted extends through various fields such as data science, computational medicine, forensic anthropology, STEM education, public health, biomedicine, and more.

The objective of “Texas State: Big Ideas” was to raise awareness of the research that is done by professors and students and has worldwide impacts. The campaign also featured the 42% of first-generation students who were involved in the spotlighted research.

Because of native articles posted on TexasMonthly.com and the printed version of the campaign, “Texas State: Big Ideas” has garnered over sixty thousand engagements and two million impressions.

This collaboration won gold in the Partnership or Collaboration Awareness (For Profit) sub-category under the Education, Art, & Culture category. According to anthemawards.com, the category is for “a partnership or collaboration between or two or more organizations, individuals or entities to raise awareness for an Education, Art, & Culture cause. Programs could include; events, products, performances, film or video series, or a fundraising campaign.”

The Anthem Awards, as a whole, is to emphasize physical and digital social work by awarding organizations, brands, and individuals who are currently creating meaningful impacts worldwide.

The categories that they have are Education, Art, & Culture; Health; Responsible Technology; Human & Civil Rights; Humanitarian Action & Services;  Diversity, Equity, & Inclusion; and Sustainability, Environment, & Climate.

Because of the pandemic, the first Anthem Awards Ceremony was virtual and hosted by Jay Ellis of HBO’s “Insecure”, “Top Gun: Maverick”, and “The Untold Story: Policing podcast.” The ceremony also launched a new tradition called the Call To Action speech, where winners will present their call to action speeches.

For more information about the award, visit the Anthem Awards website.

Featured Image by Preethi Mangadu from anthemawards.com