South by Southwest

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Image features Lola Tried members Ray, Lauren, Gianni, and Jeff casually posed outside, with ray jumping up in the air.

SXSW Coverage

SXSW 2023: Artist Interview With Lola Tried

By Avery Viers Local Music Director The last time I spoke with Lauren Burton of Austin-based band Lola Tried, I had freshly been appointed as KTSW 89.9’s Local Music Director only one month prior. Unsure of what to expect when meeting the band, I scavenged the internet to absorb all of the information I could in the midst of my nervous frenzy. I was about five seconds into our introduction […]

todayMarch 13, 2023 42 1

Blurred image Gustaf band under red lights.

SXSW Coverage

ASHLEY’S RECS @ SXSW ’23: A Playlist

by Ashley Farnie Assistant Music Director The best week of the year is upon us! If you are a fan of film and tech, your week is already in full swing, but I am preserving my energy for the music festival beginning Monday the 13th. This will be my third year covering South by Southwest and I am more excited than ever following the expectations set by last year. Once […]

todayMarch 12, 2023 74


WHO TO SEE AT SX ’23 – An Interview with Indie Duo Tommy Lefroy

By Ashley Farnie Assistant Music Director   This week I had the opportunity to talk with one of my biggest musical inspirations, Tommy Lefroy, before their Austin show on Samia’s Honey Tour. The two-piece band of best friends, Wynter Bethel and Tessa Mouzourakis, bonded over their love of literature and experience in songwriting. During the stillness ensued by the onset of the pandemic, the duo rekindled from a distance and […]

todayMarch 12, 2023 991

Green, yellow, and pink graphic including digital shapes and an image of an eye, reading “SXSW Online: March 16-20.”


SXSW 2021: Day 4 Review

By Ashley Farnie Assistant Music Director Kicking off my fourth day of SXSW, Hotel Vegas and Hotel Free TV put on an amazing showcase featuring local Austin artists.  Van Mary, a female-led grunge rock band, sang politically charged lyrics. Van Mary’s captivating onstage presence has the potential for real and radical influence. The only released song they played, “Connie Converse,” is available for streaming on all platforms.  Local Austin band, […]

todayMarch 20, 2021 122

Green, yellow, and pink graphic including digital shapes and an image of an eye, reading “SXSW Online: March 16-20.”


South by Southwest 2021: Day 1 Review

By Ashley FarnieAssistant Music Director South by Southwest 2021 looks different from previous years, as does the music industry in its entirety. The lack of opportunity for musicians to play live shows and interact with fans leaves them at a disadvantage when marketing themselves, but SXSW has worked tirelessly to produce an environment beneficial to industries of all art forms. Offering panels discussing the music industry and its future endeavors, […]

todayMarch 16, 2021 78


Volunteering at SXSW

By Claire Hansen Blog Content Contributor No matter who you are or where you’re from, South by Southwest (more commonly seen as SXSW) is probably an event you know of in one way or another. Even I had a general idea of what it was before ever moving to Texas. For the most part, it’s one of those things we always see from the outside looking in, mainly because of its […]

todayNovember 8, 2017 2381


Mom Jeans at SXSW and Beyond

By Lindsey Petterson Music Journalist On Saturday March 18th, Zeta Psi at University of Texas hosted an unofficial SXSW event called Camp West Campus. Bands from all over Texas and the United States came to play sets including Wren (Denton, TX), Glaze (San Marcos, TX), Ratboys (Chicago, IL), and Mom Jeans (Berkeley, CA).The fraternity house ended up being the perfect venue for a show with such a large line up. […]

todayApril 17, 2017 58

Web Content

Enjoy Your Spring Break

By Allison L. Johnson Blog Content Contributor If this semester flies by as fast as last semester did, Spring Break will be here in five minutes. There’s so much you could do for an entire week! You could go about Spring Break in two ways. Staying close to home or traveling. South by Southwest (SXSW), for instance, will be held in Austin, Texas and will last from March 10th to […]

todayFebruary 15, 2017 1


South by Southwest’s Impact on San Marcos

By Austi Bryant News Reporter According to Ben Loftsgaarden, a Greyhill blog Advisor, 2016 SXSW included “13 days of industry conferences, a 4-day trade show, 8 exhibitions, a 6-night music festival featuring more than 2,200 bands, and a 9-day film festival with more than 460 screenings.” It’s no surprise how this attraction lured in nearly 343,800 participants, making the economic impact of South by Southwest that Austin, Texas is widely known […]

todaySeptember 25, 2016 33 1

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