By Allison Johnson
Blog Content Contributor
I feel like almost everyone I meet at Texas State is a business major. Nothing wrong with it of course, but some of them are almost unnerving when I tell them I’m an electronic media major. “What is mass communication?”. Communication of the masses, duh.
No, but really, I love my major and I get excited when talking about the influence digital media has on our generation. You might think it’s weird that people are into Virtual Reality (VR). But think of this, you’re doing the stressful apartment search in a city hours or states away. Now imagine being able to put on a VR headset, and touring the complex as you would in person. How cool would that be?
And videos? I am sure you have noticed the loads of content on any website are mostly videos. Videos are a great source of communication. These stats are great! Check out these stats from Wordstream. “By 2019, internet video traffic will account for 80 percent of all consumer traffic.” What’s even better is that 90 percent of mobile video viewers will share content with others. Seems like an effective way to share your content. So, if you’re into marketing, don’t sleep on what a mass comm major can do to help you out.
Also, I love when one of my favorite shows is coming out and they start releasing a lot of video content to promote the new season. I really loved South Park’s promo video for the 21st season. It was catchy, and I love Comedy Central’s social media. The fact that they can easily take a short clip of a new episode of Broad City and use it to promote the season in only 15-30 seconds is great.
This can also play into your favorite social media page. Some businesses are absolutely killing it. I know a lot of us Texans are a huge fan of Whataburger’s Twitter page. Social media and PR are great at keeping a good relationship between their customers. They follow a lot of customers, which shows they do read our tweets about them. They love to engage with their followers.
Then we get down to my favorite, TV. I love watching shows from all mediums. I have yet to cut the cord. I do love having Netflix and Hulu, but television will always hold a special place in my heart. Although Netflix originals are making their debut, there’s always ramifications to the business. Recently, South Park picked at Netflix for a lot of their content getting the green light. Here’s the thing, when shows are green lit they make an entire season of a show, which can lead to lots of loss. Sometimes it’s best to go the old TV route with a pilot to save money. The problem to only having a pilot on a medium that is available to us 24/7 is that we want to binge.
Think about who is writing for your favorite athlete or politician in a time of crisis. Think about what persuaded you to buy something, or even the content you’re going back and forth to everyday. A mass comm major could direct best picture, be the White House communications director or even the CEO of a major advertising company one day.
Featured illustration by Melissa Monrroy.