Listeners:
Top listeners:
KTSW 89.9
Rubi Jimenez
Music Journalist
Growing up Mexican American, Regional Mexicano music has always been part of my identity. Especially corridos, the narrative lyrical compositions that define the genre. But attending school in rural Texas, I rarely met anyone who shared my love for this music. Even other Mexican American students gravitated more toward country or rap. It seemed like Regional Mexicano was not something to be celebrated publicly. At least, not until recently.
Around 2019, that began to change. A new subgenre called corridos tumbados started resonating with Mexican American youth. The modern sounds and aesthetics of
were incorporated into corridos tumbados. It’s a blend of traditional sierreño sounds with trap/rap inspired lyrics and fashion. The shift didn’t just update the sound; it redefined the genre’s cultural relevance amongst an audience that had previously rejected it.
Collaborations have played a critical role in expanding the reach and sound of Regional Mexicano. Natanael Cano, the image and co-founder of corridos tumbados, opened the floodgates with his 2019 remix of “Soy el Diablo” featuring reggaetón superstar Bad Bunny. At the time, Cano was a rising figure in the genre, while Bad Bunny was already a global icon. Their collaboration brought unprecedented attention to corridos, introducing the genre to audiences who had never engaged with it before. While cross-genre collaborations had occurred before, this one was pivotal because of Bad Bunny’s global stature among Spanish-speaking fans.

Following that breakthrough, a wave of genre-crossing partnerships followed. Reggaetón artists began experimenting with corridos, and vice versa. Peso Pluma has emerged as a central figure in this movement, collaborating across genres, from rap and reggaetón bringing corridos into mainstream spaces. His 2023 remix of “La Bebe” with Yng Lvcas reached No. 4 on the U.S. Spotify chart and No. 3 globally.

But collaboration wasn’t the only factor in Regional Mexicano’s global rise. Artists like Eslabon Armado, Junior H, Gabito Ballesteros, Tito Doble P, Luis R Conriquez, Neto Peña and Fuerza Regida have each helped reshape the genre’s sound and identity. Their fusions of trap, R&B, electronic music, and traditional Mexican instrumentation have connected with a broader and younger audience.
Eslabon Armado in particular has helped transform the genre into a cultural bridge. Their music is fresh yet familiar, rooted in tradition but reflective of a modern, bicultural experience. Their 2023 hit “Ella Baila Sola,” featuring Peso Pluma, didn’t just go viral, it marked a historic breakthrough. The track exploded on TikTok, soundtracking countless videos, and eventually landed them on “The Tonight Show Starring Jimmy Fallon.” For many, the moment echoed the impact “Despacito” had for reggaetón. It brought corridos to the global stage.

Jesús Ortiz Paz, frontman of Fuerza Regida, offers another strong example of how innovation is reshaping the genre. In an interview on The Zach Sang Show, he described how his collaboration with EDM producer Marshmello on the track “Harley Quinn” came together. Ortiz Paz had a vision of fusing corridos with Jersey club rhythms, using a tololoche to match Marshmello’s beat. The result was a seamless blend of electronic and acoustic textures, it quickly became a viral hit that regardless of heritage or language barrier it could be enjoyed.

Together, these artists are redefining what Regional Mexicano can be. Through collaborations, genre blending, and cultural fusion, they’ve made
Written by: Robbie Howard
#Music Corridos Tumbados hip-hop Rubi Jimenez
1
Fleshwater
2
Phantogram & Whethan
play_arrow
In My Head Phantogram & Whethan
3
Machine Girl
4
Hysteria
5
Jordana
This Blog is Propery of KTSW
Subscribe now to keep reading and get access to the full archive.
Post comments (0)